Email Blasts: Put Your Machines In Front Of 30,000 Buyers On A Date You Choose
There are two ways to sell a machine online.
The first is to list it and wait. Your stock sits on a marketplace and gets found by whoever happens to be looking that week. It works, and every dealer does it, but you have no say in when it happens or who sees it.
The second is to put a specific machine in front of thousands of buyers on a day you choose.
Most dealers only ever do the first one. This is about the second.
What an email blast actually is
Your machines, your auction, your clearance sale or your promotion, sent directly to our subscriber list of 30,000 buyers across the UK, Ireland, Europe, the Middle East and Africa.
Not an advert somebody might stumble on. An email that lands in their inbox on the morning you picked.
That is the whole difference. A listing is passive. A blast is delivered.
Why timing is the part that matters
Think about when you actually need buyers looking at your stock.
An auction with a date on it. A fleet coming off contract that has to move before the finance rolls over. Twelve machines landing at once and nowhere to put them. The start of a season, when the phone should be ringing and is not.
In every one of those cases, waiting to be found is too slow. You do not need attention spread across the next three months. You need it on Tuesday.
That is what a send date gives you. You tell us the day, we send it that day, and the enquiries arrive in a block rather than a trickle.
What you get
We design it for you. Send over the machines and the photographs and our team builds the email around your business and your stock. You are not writing copy or laying anything out. If you can send us a list and some pictures, you have done your part.
You approve it before it goes anywhere. We send you a proof. Change the machines, change the order, change the wording, change the lot. Nothing is sent until you say so.
Every machine links to its listing. A buyer clicks the machine he is interested in and lands directly on it, with your photos, your spec and your contact details. No hunting about.
You choose the send date. Around an auction, a clearance, a delivery landing, or whenever suits your trading year.
Fully audited reports afterwards. This is the bit most advertising never gives you.
The reporting, and why it changes the conversation
Ask yourself what your last advert actually produced. Not what it cost. What it produced.
Most dealers cannot answer that, because most advertising does not tell you. You pay, it runs, and you hope.
With an email blast you get real figures afterwards:
- How many were delivered
- How many people opened it
- How many clicked through
- Which machines they clicked on
That last line is worth more than the rest put together.
If 400 people clicked your 2018 telehandler and 11 clicked the tractor next to it, you have learned something about your stock, not just about your advertising. You know what to put at the top next time. You know which machine to price keenly and which one will sell itself. You know what your market is actually looking for this month.
That is information you can trade on, and you get it whether the campaign sells a machine that week or not.
The pricing
| Package | Price |
|---|---|
| 1 send | £200 + VAT |
| 2 sends | £300 + VAT |
| 4 sends | £500 + VAT |
The four send package works out at £125 a send, and it is the one most dealers take.
The reason is simple. One email tells you what your audience responds to. The next three let you act on what you learned. A single send is a snapshot; four sends is a campaign you can actually steer.
Who these work best for
Auctioneers and dealers with a sale date. Nothing else puts a fixed date in front of thousands of buyers at once.
Anybody doing a fleet reduction. Volume needs volume. A blast reaches more of the right people in one morning than a listing does in a month.
Exporters. Our list covers Europe, the Middle East and Africa as well as the UK and Ireland. If you are shipping machines out, those buyers are already on the list.
Parts and attachment suppliers. Parts rarely justify individual advertising, but a single email showing your range gets in front of the people who buy them.
Anyone opening a new depot, taking on a new franchise or adding a new line. Nobody finds out about it by accident. Tell them.
Hire companies clearing ex hire kit. Machines you want gone, in front of buyers, on the day you want them gone.
How it works, start to finish
- Tell us what you want featured. Machines, photos, an auction date, a promotion, whatever the message is.
- We design it. Built around your business and your stock, not a template with your logo dropped in.
- You review the proof. Change anything you like. As many times as you like.
- You pick the date. We send it on that day to the full list.
- You get the report. Delivered, opened, clicked, and which machines got the attention.
Five steps, and four of them are ours.
Not sure? Ask for a mock-up
If you want to see what one would look like for your business before you spend anything, just ask. Send over a handful of machines and we will build one and show you.
No obligation, and no charge for looking.
Get in touch
Call or WhatsApp Glyn on 07470 093663 Email glyn@webdigitalworks.co.uk
Or have a look at the rest of what we do for the trade:
- Advertise with Plant And Tractor Trader
- Current listings
- Dealer directory
- Haulage and transport
- Websites and digital marketing for the machinery trade
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