What’s New at Plant And Tractor Trader: Multi-Dealer Offers and Shopping

Plant And Tractor Trader has added three practical tools for buyers and sellers this fortnight: a tick box so you can ask other dealers for offers on a similar machine, one-click enquiry buttons on every listing, and a daily Google Merchant product feed of priced stock. Together they make it quicker to get a price, compare options and find machines, whether you are browsing excavators, telehandlers or tractors.

Ask other dealers for offers too

When you send an enquiry on a listing, you will now see an optional tick box labelled “Also get offers from other dealers with similar machines”. It is unticked by default, so nothing changes unless you choose it.

If you tick it, your message still goes to the dealer who owns that listing first. We then also send a separate note to up to five other dealers on Plant And Tractor Trader who have live stock in the same category. Featured dealers are prioritised, then dealers with the most stock in that category. The other dealers get your contact details so they can come back with machines that match what you want.

This is useful when you are open to more than one make or year, or when the first machine is not quite right. You stay in control: leave the box unticked and only that one dealer hears from you.

One-click enquiry buttons on every listing

Under the dealer card on each listing you will see a Quick enquiry box with four short options: Get price, Request callback, Arrange viewing and More photos. Tap one and the usual enquiry form opens with a ready-made message. If you have enquired before on the same phone or browser, your name, email and phone can be filled in for you so you do not retype them.

You still send the form as normal, and the dealer still gets the enquiry with Glyn in copy. The buttons simply cut the typing when you know what you want to ask. WhatsApp and call options stay where they were for sellers who have those details set up.

A daily Google Merchant product feed

We now publish a daily product feed of priced machines for Google Merchant Center. The UK feed is at /feeds/google-merchant-gb.xml, with a separate Ireland feed for euro-priced stock. Machines without a price, without a photo, or marked sold, under offer or reserved are left out, so the feed only carries real asking prices with images.

The feed rebuilds each day. It is the foundation for showing Plant And Tractor Trader stock in Google Shopping style results once Merchant Center is connected. Until then, the same machines remain searchable on the site as usual, and you can still set free stock alerts for a weekly email of new arrivals.

Clearer product details for search

Every published listing now carries structured product data in the page (make, model year where we have it, price when listed, photos and seller). That helps Google understand what the page is about. It does not invent prices or claim a machine is available when it is not.

Buyer guides and dealer stories this week

Alongside the site tools, we have kept publishing practical reading for people who buy and sell used plant:

• A guide to buying a used wood chipper.
• A profile of Lagan Machinery and their used plant stock in Northern Ireland.
• A plain-English look at mini digger running costs after you buy.

Those sit with earlier guides on used excavators, dumpers, tractors, wheel loaders and telehandlers, so you can check a machine before you travel to view it.

What this means for you

For buyers, it is faster to ask for a price, and you can invite more dealers into the conversation when you want wider choice. For sellers, every listing is easier to enquire on, and priced stock is ready for Google Merchant once that account is live. Stock alerts, category pages and the weekly dealer imports continue as before.

We will keep shipping small, useful changes and round them up here on Fridays.

Frequently asked questions

Do I have to ask other dealers when I enquire?

No. The multi-dealer tick box is optional and starts unticked. Leave it blank and only the listing’s dealer gets your message. Tick it only when you want up to five other dealers with similar stock to contact you as well.

Will my machine appear in Google Shopping now?

Priced listings with photos are included in our daily Merchant feed. Showing them in Google Shopping still needs a connected Merchant Center account. Until that is live, browse and enquire on Plant And Tractor Trader as usual, or sign up for stock alerts.

Do the one-click buttons replace WhatsApp or calling the dealer?

No. They sit alongside the existing call and WhatsApp options. Use a quick button when you want a written price, callback, viewing or more photos through the enquiry form. Use WhatsApp or the phone number when you prefer to speak or message the dealer direct.

List your stock, or get help finding a machine

Dealers can list unlimited machines for £100 + VAT a month on our unlimited listings page, or book a single 8-week listing for £150 + VAT. See all options on advertise. We also build dealer websites from £750 + VAT, with hosting at £225 + VAT a year from year two.

Questions about a machine, an import or advertising? Call or WhatsApp Glyn on 07470 093663.