HC Davies Tractors and Machinery Website: Used Tractor Sales for West Wales
HC Davies Tractors and Machinery are a family-run used machinery dealer near Lampeter in Ceredigion, West Wales. They sell used farm tractors, telehandlers, mini excavators and farm and plant machinery, buy machinery from all over the country and ship to buyers around the world. We built their website to put the stock front and centre, make every machine easy to find, and make it simple to get hold of Andrew or Barry. Here is a look at the site and why it is set up the way it is.
Who HC Davies are
As their own site explains, HC Davies are a family-run business based at Pantyderi, Pentrebach, near Lampeter. They have been trading for over 40 years, supplying a quality range of used farm tractors, telehandlers, mini excavators and all types of farm and plant machinery from leading makes including Ford, New Holland, John Deere, Massey Ferguson and Case.
The site sets out three sides to the business:
- Quality used machinery, with a stock list that currently runs from Ford and New Holland tractors to a Case skid steer, a Krone tedder and a Bobcat mini digger.
- We buy farm and plant machinery. They travel nationwide to buy all makes and models, offer part exchange, fair and honest quotes, swift payment and collection, and can clear outstanding finance or buy machines at the end of a lease.
- Export and shipping. They transport machines to UK and European ports, can load onto container ships for long-distance shipping, and can arrange the paperwork, door to door.
What we built
The brief was a straightforward dealer site that shows the stock well and turns visitors into phone calls and enquiries. The finished site includes:
- A bold homepage with a full-width photo of the tractors in the field, a short line on what they sell and a View Inventory button straight into the stock.
- Latest listings on the homepage, so the newest machines are the first thing a buyer sees, each with a Contact Us button.
- A stock list with search filters by make, model and year, and the key details (make, model, year and hours) shown on each stock card.
- A page for every machine, with a photo gallery, the full description, the spec, the yard details and phone numbers, and an enquiry form on the same page.
- Share buttons on every machine for Facebook, X, LinkedIn, WhatsApp and Telegram, so a buyer can send a tractor to a friend or business partner in one tap.
- Dedicated pages for We Buy Farm and Plant Machinery and for Export and Shipping, so sellers and overseas buyers each land on a page written for them.
- Phone numbers on every page, in the logo, the seller information box and the footer, plus a contact page with an enquiry form.
- A mobile-friendly layout with a simple menu, because most farmers and dealers look at stock on a phone.
- Fast hosting on our managed hosting, with SSL (https) as standard.
Why it works on Google
A used machinery dealer gets found machine by machine. People search for things like “Massey Ferguson 6460 for sale”, “used Ford 7840 Wales” or “used tractors Ceredigion”. Because every machine has its own page with the make, model, year and hours in plain text, each one is a page Google can show for that exact search. The homepage names Lampeter, Ceredigion and West Wales, and the yard address sits in the footer of every page, which helps with local searches, and the We Buy and Export pages give Google a clear match for sellers and overseas buyers too.
The same buyers browse used tractors on Plant And Tractor Trader every day, and stock on a dealer site can also be listed on PTT through our unlimited listings package. For another West Wales dealer we built for, see the Michael Goulbourne Machinery website.
See the live site
Take a look for yourself: https://www.hcdaviestractorsandmachinery.co.uk/
You can see more of our builds in the Digital Marketing Services section.
Want a website like this?
We build websites for tractor dealers, plant hire firms, machinery dealers and trade businesses from £750 + VAT, with the domain set up and local SEO done for you. Full details are on our dealer websites page.
Call or WhatsApp Glyn on 07470 093663, or WhatsApp: https://wa.me/447470093663
A bit about me: I founded Web Management Consultants in 2008 and sold it to Sandhills East in January 2019, then spent two years as Sales Director at Sandhills East before setting up Plant And Tractor Trader and Webdigital Works. You can read about it here: https://www.sandhills.com/news/article/25076
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