Google Ads for Plant, Tractor and Machinery Dealers

Plant And Tractor Trader – Webdigital Works sets up and runs Google Ads for machinery dealers across the UK and Ireland. The aim is simple: put your stock in front of people who are searching for it right now, and turn those clicks into calls and enquiries.

Ask about Google Ads or WhatsApp Glyn on 07470 093663.

Why Google Ads works for machinery dealers

When a contractor needs a 14 tonne excavator or a farmer wants a 150 hp tractor, most of them start on Google. Search ads let you appear at that moment, for the makes and machine types you actually stock, in the areas you sell to. You pay when someone clicks, and you can see which searches, ads and machines bring in enquiries.

What we do

Keyword research for the trade. We find the searches buyers use for your machines, for example “used JCB telehandler for sale” or “Kubota mini digger for sale”, and leave out the ones that waste money, like jobs, parts manuals or toy models.
Campaigns built around your stock. Separate ad groups for machine types and makes, so each ad matches what the buyer typed.
Ads that sell. Clear headlines with the machine, the make and a reason to call, plus call and location extensions.
Location targeting. Your local area, the whole of the UK, Ireland, or export markets, depending on what you sell.
Conversion tracking. We track calls, form enquiries and WhatsApp clicks, so you can see what’s working.
Ongoing management. We check search terms, add negative keywords, adjust bids and move budget towards what produces enquiries.
Plain-English reports. A regular report showing clicks, enquiries and what we changed.

Your ad spend stays yours

The account is set up in your name and the ad spend is paid to Google directly. You stay in control of your budget and can see everything in the account.

Ads need a good landing page

Ads only pay off if the page they send people to makes it easy to enquire. If your stock pages are slow, hard to use on a phone or missing a phone number, we’ll tell you. We can fix that with a new dealer website from £750 + VAT, or point ads at your stock on Plant And Tractor Trader.

Who it suits

Plant and construction machinery dealers
Tractor and agricultural machinery dealers
Truck, trailer and commercial vehicle sellers
Plant hire, grab hire and haulage firms looking for local work
Parts and attachment suppliers

How we get started

A short call about what you sell, your area and your monthly budget.
A look at your website and any existing Google Ads account.
A plan with the campaigns, keywords and locations we’d start with.
Launch and report. We go live, then report back on clicks, enquiries and next steps.

Common questions

How much should I spend on Google Ads?

It depends on your machines, your area and how competitive the searches are. We’ll suggest a starting budget after looking at the keywords for your stock, and you can change it at any time.